What's the story

International Award Winner

Toast of Surrey - Creative Business of the Year 2010
UK Jewellery Awards -Platinum Bridal Collection of the year 2009
Platinum Design Innovation Award 2007
Kayman Award for jewellery design 2007

Since being short listed for the prestigious UK Independent Jewellery Retailer of the Year in 2004, Simon Pure’s  beautiful designs have gathered critical acclaim. Finalist in Luxury Jeweller of the Year and a second nomination in the retail category have further strengthened Simon Pure’s reputation for outstanding service and design.

At the glittering ceremony in London in 2009 Simon Pure scooped the Platinum Bridal Collection of the Year. The judges described Simon Pure’s jewellery as ‘beautiful!’ ‘stunning!’ and ‘contemporary!’ “From classic solitaire rings to more dramatic pieces to make a bride feel like a princess on her wedding day. Simon Pure ticks all the boxes.”

In 2007 Simon Pure’s designer Steve Parsons was thrilled to be presented with the internationally acclaimed Platinum Innovation Design Award. In the same year Simon Pure beat off competition from the cream of British designers to win a Kayman award for jewellery design with their inspirational collection ‘Waterfall’.

The Story

It all began in the quiet Surrey countryside in 1986, design graduate Steve Parsons and Bond street trained jeweller Kevin Rogers set out to bring designer jewellery to everyone. With the strong ethos of master craftsman and design aesthetic, their Smithbrook Kilns shop soon developed a firm following for its unusual contemporary designs. Natural themes, flowing lines and subtle femininity in their signature Lilly and Flute collections were the beginnings of Simon Pure classics. As the recognition grew, so did the business. They where the undiscovered gem people told their friends about and there can be no greater praise than recommendation. In 2000 Simon Pure opened its flag ship store in Guildford’s Swan Lane and a whole new clientele was woken to their exquisite designs. Still holding strong to their original aim, Simon Pure strives to push the boundaries of jewellery design while respecting the art of the craftsman.